To build customer loyalty in beauty salons, it is important to use good quality products and accessories. Faced with the numerous existing suppliers, the selection can be complicated. To help you, here are some guidelines on how to choose the best suppliers of beauty equipment and products.
Choosing your beauty products supplier according to your needs
Opening a beauty salon implies implementing a well thought-out commercial strategy. The objective being to satisfy the customers, everything must be thought in this direction. In particular, one must choose one's supplier of beauty products and beauty equipment with great care. If you are in the United States by chance and you are looking for a beauty salon, locate the nearest one to you via many websites and online stores’ locators like
www.stores-locator.com/ for instance.
Supplier of care products
The objective of beauty salons is to take care of customers in a pleasant environment. For trust to reign, the products must be of good quality, whether for the face, hair or body.
Because each customer has different needs and requirements, products must be formulated for different skin types: dry, oily, fragile, sensitive, mixed... The same goes for hair: the range must be complete. Note that it is wise to buy shampoos, masks, conditioners and other oils from the same distributor. This is in order to offer the same types of care, but also in the interest of a more efficient supply.
Supplier of nail products
In order to give your customers a good manicure or pedicure, you must have all the necessary equipment, products and care at your disposal. Make sure you have a complete manicure and pedicure set at your disposal that is of high quality and at an affordable price.
Hair removal product supplier
Hair removal is a delicate operation. That's why many people prefer to entrust it to professionals in beauty salons. To give them satisfaction, it is essential to have the equipment and products necessary to optimize your work. In particular, you will need wax (cold or hot), paper or fabric strips for the actual hair removal, a device to heat the wax, not forgetting the finishing oil to soothe the client's skin.
Supplier of high quality beauty equipment
In order to perfect the beauty of your customers as they leave your salon, the application of products is accompanied by the use of equally effective devices. Choose the beauty equipment wholesaler that is in tune with the newest and most innovative cosmetic appliances: brushing, curler, straightener, steampod appliance, face brush, massage table...
To put your customers at ease, it is essential that the tools are comfortable, easy to use and above all of very good quality.
Supplier with good delivery services
Beyond the quality of its products, a supplier must provide the best services at all levels. Concerning delivery, be sure that it respects deadlines in order to be sure to have at all times the materials and products necessary to meet your customers' demands.
Choose a brand more than a supplier
Always with the aim of building customer loyalty, you will rely more on the brand than on the supplier. In concrete terms, you will choose your supplier by taking into account the brand (or brands) it represents. For example, the Perron Rigot brand of depilatory wax is highly appreciated by Aries-esthetics customers.
Brand Awareness
Over the last few years, cosmetic brands have continued to multiply. To find the one that best meets your expectations and those of your customers, find out about internationally recognized brands and then make a list in order of importance. Select five to ten. Then, enter other essential parameters such as the range of products or prices.
The diversity of products
When you have finished the list, look at the ones that offer a variety of products. Check, for example, that the products available are suitable for all skin types. Or check that the hair products can be used on different types of hair. Once again, it's your customers' satisfaction that counts. This step in your supplier selection process is even more important if you have chosen a specific niche (Afros hair for example).
Products for the face
Facials are the most complex. Some clients prefer to use scrubs while others prefer masks. To satisfy all desires and requirements, choose a brand that offers several kinds of facial care products such as creams, cleansers, serums, scrubs, masks and other complementary products.
Hair products
To keep the shine and suppleness of all hair types, it is important to have a complete range of products. The brand should offer shampoos, hair masks, serums and other cosmetics that are essential for the various hair care products in your salon.
Products for the body
For body care, various products are to be taken into account: massage oil, moisturizing cream, slimming cream or body scrub. As for facial care, there are different skin types. So make sure that the brand you choose offers a complete range.
Availability for purchase
Sometimes customers buy products from your institute after testing the care. So make sure that all the products you use are available for sale. This is an additional way of generating sales and satisfying customers at the same time.